Assignment 1
Local Strategy Company Analysis Competitor Analysis Brand Positioning CBBE The current rise and domination of the Louis Vuitton Moët Hennessy Empire in the luxury brands is not merely a coincidence or luck but rather something achieved through its unique strategy that set Louis
Assignment 1
Local Strategy Company Analysis Competitor Analysis Brand Positioning CBBE The current rise and domination of the Louis Vuitton Moët Hennessy Empire in the luxury brands is not merely a coincidence or luck but rather something achieved through its unique strategy that set Louis
Assignment 2
Summary of FindingsSummary of Findings (2) As part of our exploratory study, we had to identify 7 respondents who were willing to write a 7-day diary and whom we could observe for a day. We chose individuals who spanned
Assignment 2
Summary of FindingsSummary of Findings (2) As part of our exploratory study, we had to identify 7 respondents who were willing to write a 7-day diary and whom we could observe for a day. We chose individuals who spanned
Assignment 3
Customer SegmentationFinancial Analysis RBI External FactorsInternal Factors Value Calculation Step 1 – Customer Segmentation Using psychographic segmentation, we proceeded to segment our survey respondents into 3 distinct categories – quality seekers, status seekers and self-indulgers – based on their motivations for
Assignment 3
Customer SegmentationFinancial Analysis RBI External FactorsInternal Factors Value Calculation Step 1 – Customer Segmentation Using psychographic segmentation, we proceeded to segment our survey respondents into 3 distinct categories – quality seekers, status seekers and self-indulgers – based on their motivations for
Assignment 4
Gap Analysis Summary After conducting our gap analysis, the group has discovered the following findings. Tactical and Strategic Gaps Weak breadth of brand awareness Singaporeans are not aware of LV’s journey hence do not link travel with LV products Seen
Assignment 4
Gap Analysis Summary After conducting our gap analysis, the group has discovered the following findings. Tactical and Strategic Gaps Weak breadth of brand awareness Singaporeans are not aware of LV’s journey hence do not link travel with LV products Seen
Assignment 5
L.V. The StoryL.V. That’s Me L.V. Piece of Art L.V. The Truth New Brand ValueCosting Brand Purpose Brand Promise At Louis Vuitton, we believe that the truth is about authenticity and celebrating the unique qualities of our brand that have
Assignment 5
L.V. The StoryL.V. That’s Me L.V. Piece of Art L.V. The Truth New Brand ValueCosting Brand Purpose Brand Promise At Louis Vuitton, we believe that the truth is about authenticity and celebrating the unique qualities of our brand that have
L'invitation au voyage. Louis Vuitton. 